Creativity fuels success by generating original ideas and imaginative solutions. Innovators stand out professionally and personally, creating effective action plans and solving problems uniquely.

Creativity empowers individuals to generate and gain recognition for great ideas across various spheres—workplace, family, and beyond. Its importance is widely acknowledged in the professional world:

  • Creativity is crucial, as it’s linked to nine out of ten essential skills identified by global executives.
  • 94% of hiring managers prioritize creativity when considering job candidates.
  • Companies investing in creativity tend to foster happier employees, supported by 76% of respondents.

Despite misconceptions that creativity is innate, 78% of college-educated adults over 25 express a desire for greater creative ability. While some may naturally lean towards creativity, it can be cultivated through deliberate actions in both professional and personal contexts.

Eight ways to enhance creativity

Here’s how you can get started enhancing your creativity—regardless of how much you may or may not already have at your disposal.

Embrace the unfamiliar. Routine thinking and learning in the same environment can lead to mental stagnation. Breakthroughs often occur in new situations. Try holding your next company conference or retreat in a different location, experimenting with new brainstorming techniques in group strategy sessions, or traveling to unfamiliar places. Stepping outside your comfort zone challenges your brain, fostering breakthrough thoughts and ideas.

Engage in productive daydreaming. If you tend to think logically and focus intensely (left-brained), intentionally tap into your creative right brain. Take breaks to let your mind wander and explore abstract or big-picture thoughts. It may not yield immediate results, but over time, this relaxed mindset can lead to valuable insights. Ensure you’re away from your desk or other environments where you typically concentrate intensely to allow for optimal daydreaming.

Incorporate play—and encourage your team to do the same. Whether you lead a company or a team, integrate enjoyable activities regularly that your team members genuinely like, rather than imposing mandatory events. Encourage leaders to schedule downtime to foster connections, alleviate monotony, and refresh the mind. These breaks often spark innovative ideas and creativity.

Engage in collaborative learning. Surround yourself with creative and intelligent individuals, which can accelerate innovation. Joining a mastermind group of driven, like-minded peers allows for sharing and solving challenges collectively. This environment not only exposes you to diverse creative insights but also enhances your own ability to think innovatively while assisting others with their issues. Professional associations and affinity groups can also be valuable resources for collaborative learning.

Take a break and do something else. When you’re stuck and need a great idea, stepping away can help clear your mind. Inspiration often strikes during mundane tasks like showering, folding laundry, or walking to the store. Sometimes, letting go temporarily is the best way to find a solution.

Brainstorm bad ideas intentionally. When tackling a challenge or problem-solving, generate as many terrible ideas as possible. This process can stimulate your brain to explore more creative and innovative solutions. Additionally, examine these bad ideas for any intriguing aspects that could potentially contribute to a better solution.

To reprogram your brain for creativity and daring ideas, focus on enhancing your mood and well-being:

  • Meditation/stillness: Cultivate calmness to expand your thinking beyond immediate reactions.
  • Gratitude: Daily reflection on what you’re thankful for can shift your mindset towards positivity and creativity.
  • Exercise: Regular physical activity, like walking or gym sessions, boosts mood and supports creative thinking. Commit to getting sweaty regularly.

Prioritize these practices to foster a happier, more creative mindset capable of generating innovative ideas.

Don’t dwell on failure—whether your own or others’. Creative pursuits involve risk, and not every idea will succeed. As a leader, encourage your team to explore new ideas without fear of punishment for failure. If an idea doesn’t work out, conduct a constructive review to understand what went wrong and learn from it for future endeavors. This approach fosters a culture of innovation and resilience, where setbacks are opportunities for growth and improvement.

The risks of courting creativity

Courting creativity can bring benefits, but it also comes with risks:

  1. Narcissism: Some creative individuals may exhibit narcissistic tendencies, prioritizing their ideas over interpersonal relationships. It’s essential to monitor this balance when enhancing your own creativity or managing creative team members.
  2. Resistance to Ideas: Creative ideas can face indifference or hostility from others who may not understand or appreciate innovative approaches. Balancing innovation with teamwork and maintaining harmony can be challenging.

Navigating these challenges involves fostering a culture that values both creativity and collaboration, encouraging open communication and constructive feedback to harness the full potential of creative thinking.

Final Thoughts

Ultimately, creativity alone isn’t enough to make you successful—but for many people, it’s often one of the main drivers of great outcomes. Harnessing its benefits while working your way through its challenges can potentially help you accelerate your own success.


The information in this material is for general information only and is not intended to provide specific advice or recommendations for any individual. Integrated Financial Partners does not provide legal/tax/mortgage advice or services. Please consult your legal/tax advisor regarding your specific situation. This report is intended to be used for educational purposes only and does not constitute a solicitation to purchase any security or advisory service. Past performance is no guarantee of future results. An investment in any security involves significant risks and any investment may lose value. Refer to all risk disclosures related to each security product carefully before investing. Investment advice offered through Integrated Financial Partners, doing business as Konvergent Wealth Partners, a registered investment advisor.